NEW YORK–(BUSINESS WIRE)–Together™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and supported by industry-leading visionaries, uses proprietary technology, the Creative Genome, to build award-winning teams, from a pool exclusive of creative talent. These teams will be organized and paired to support brands and agencies on specific projects and campaigns.
The world of advertising has seen massive changes over the past few decades. The emergence of new digital platforms, media fragmentation, the rise of tech giants, e-commerce and science-based marketing have all dramatically influenced brand-agency relationships. It has also influenced how creatives feel about working for agencies, which ultimately impacts the results of marketing and advertising campaigns. Clients, creatives and agencies are now looking for better ways to work.
“Long before the pandemic, our industry was stuck in a rut, slowly stifling the creative energy and ambition that once defined our industry,” said Amir Guy, Managing Director of Togetherr. “The Agency of Reference (AOR) model, based on large mandates, bloated headcount, overhead costs and complex processes, does not meet current client needs. Customers need a lot more for less and faster. Trying to meet these needs without changing the complex system of our industry has resulted in broken spirits, lack of courage, lack of enthusiasm, and short-sightedness. We have lost our creative icons, our magicians, our storytellers. Creatives have been driven out of our industry and customers are now looking for them elsewhere. The last two years have taught our clients that they can find their creativity elsewhere and produce campaigns better and faster.
“With new and important marketing channels continuing to impact the industry, brands are rethinking how to maximize creative output in the easiest way,” said Micha Kaufman, CEO of Fiverr. “Togetherr is a platform that aims to enable and accelerate new ways of working in the creative industry. When you allow yourself to look beyond the old system and question the way things have always been do, you realize that talent can be found everywhere, globally. You also find that the diversity that is so essential to creativity becomes truly possible when you move beyond the old constructs. big brands often develop their own creative capabilities in-house, and they need easy ways to augment them with external freelance talent and micro-agencies, on a project-by-project basis.
Togetherr builds on Fiverr’s long-standing mission to revolutionize the way the world works together. This groundbreaking new platform puts talent and creativity at its core and uses cutting-edge AI-powered technology to help leading brands engage with and manage teams of top freelance creatives. level to achieve the objectives of their projects.
The creative genome
Talent on Togetherr is vetted manually and through Creative Genome’s powerful technology, ensuring clients have access to the best and brightest talent in the industry. The platform’s creatives have won awards, worked on campaigns for some of the world’s biggest brands such as Nike, Coca-Cola, HBO, Apple and Netflix, as well as agencies, and been recognized by their peers, clients and colleagues. look alike. All of these data points are collected by the Creative Genome to build best-in-class teams to ensure brands are working with the most optimized teams possible, which no agency in the world can offer.
Togetherr is flipping the agency model. Brands will no longer be bound by bureaucracy, referral agencies and lengthy bidding processes to bring campaigns to life. With Togetherr, the platform gets the brief from the client and the powerful AI engine will put together a specially organized team for that particular project. They have access to world-class talent at the click of a button – to enhance the capabilities of their in-house creative teams – a space we see a lot of brands developing – or to build a full freelance creative team to come up with new ideas or test new ones. approaches.
Togetherr was built alongside an advisory board of industry-leading visionaries, including Per Pedersen, Mark Tutssel, Eva Santos Bouzos, Greg Hahn, Karin Onsager-Birch, Nellie Kim, David Sable, Mariam Banikarim, Craig Brommers, Amy Fuller, Shelley Diamond and Suite.
“In my mind, size and scale are not the keys to success, rather talent, persistence and passion are the ultimate keys to unlocking creative success,” said Greg Hahn, co-founder and COO. of Mischief and Togetherr Advisor. “I’ve worked with large and small agencies and founded a small boutique agency that does things differently. There’s no right or wrong way to unleash creativity, however, by putting talent and ideas above profits, you take the pressure off and make way for beautiful, bold and diverse ideas. That’s what Togetherr is all about: using technology to unleash people’s creativity and put talent first. I’m thrilled to have been a part of building this incredible platform, and I’m excited to harness its potential myself.
The platform currently has more than 1,100 creators and ad industry leaders as well as 30 independent micro-agencies, and it’s adding award-winning talent every day. Campaigns and projects start at an average price of $50,000 and increase from there.
Fiverr’s mission is to revolutionize the way the world works together. We exist to democratize access to talent and give them access to opportunities so that everyone can grow their business, brand or dreams. From small businesses to the Fortune 500, more than 4 million customers worldwide have worked with freelance talent on Fiverr over the past year, ensuring their workforces remain flexible, adaptable and agile. With Fiverr’s Talent Cloud, businesses can easily scale their teams from a talent pool of skilled professionals from over 160 countries in over 550 categories, ranging from programming to 3D design, digital marketing to content creation, from video animation to architecture.
Fiverr companies include Togetherr, ClearVoice, CreativeLive, Working Not Working, SLT Consulting, and Stoke Talent. Don’t be left behind – come be part of the future of work by visiting Fiverr.comread our Blogand follow us on Twitter, instagramand Facebook.