First educational cannabis advertising campaign in the UK


ENDO.AGENCY has launched a first for UK media advertising with a cannabis information campaign that aims to educate the public about the endocannabinoid system

LONDON, June 1, 2021 /PRNewswire/ — For the first time ever, the Advertising Standards Authority (ASA) and the Committees of Advertising Practice (CAP) have approved an educational message about cannabis for publication in the public domain – a huge step forward for the public. existing cannabis industry due to extremely restrictive advertising rules around cannabis. We have set a new precedent for cannabis marketing, by offering a new objective view of the contested plant. Launching this week in multiple bounties Central London sites such as Westminster, Trafalgar Square and Oxford Street – the bold campaign is on display for 2 weeks.

The news welcomes a new chapter of growth for cannabis businesses, as figures showed the industry was worth £690million in 2021, while struggling in an already challenging environment.

Open the door to advertising

“For years cannabis companies have struggled to make a name for themselves through paid advertising, with very few brands being able to get their campaigns approved, even globally. With ASA and CAP allowing us to formally submit and challenge old restrictions currently shutting down the rest of the industry, we are confident of a new wave of growth for the space,” noted Marwan Elgamal of THC ® & Endo.

“Enabling these new forms of advertising media helps the communication of complex ideas become ‘intelligible and complete’, breaking the psychological shackles that prevent potential consumers from making informed decisions,” said Helaku Whyles of the Endo Agency.

YouGov poll data showed that the UK is now overwhelmingly in favor of legalizing cannabis, with 53% in favour, 32% against and the rest undecided. London Mayor, Sadik Khanrecently said he wanted experts to “look at the latest evidence” to see if decriminalizing cannabis would benefit the capital and the country as a whole.

Endo’s publication on the endocannabinoid system is available upon request.

For more information and images, please click here

Notes to Editors:

On Marwan Elgamal

Organic : Marwan Elgamal – The founder of THC ® & ENDO is featured as one of the 100 most influential people in the cannabis industry today. He has been involved in the creative creation of some of the leading companies in the industry through Europeand developing one of the biggest lifestyle brands tackling cannabis reform today.

About Helaku Whyles co-founder Helaku Whyles has dedicated his design practice to the systematic re-contextualization of cannabis. His work aims to connect with potential future untapped consumers of cannabis products, where he sees enormous benefits both economically and environmentally.


ENDO is your digital cannabis strategy, branding and design specialist, we offer a range of expert services and pioneer the most impactful campaigns the cannabis industry has ever seen.

ENDO promises to be creative, inform mainstream media, and most importantly, benefit the people.

For more information, email:, +44 (0)7515266676



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