Farewell to the radio and advertising industry Peter Harvie


Southern Cross Austereo non-executive director Peter Harvie.

Radio industry figure Peter Harvie, described as an advertising god and one of the industry’s true characters, has died.

He started at Clemenger, became general manager of what was then Clemenger Harvie, then ran the Triple M network.

As President of Austereo, he led the merger with the current SCA.

Grant Blackley, CEO of SCA: “We offer our heartfelt condolences to the Harvie family and our thoughts and prayers are with all at this sad time.

“I can say unequivocally that Peter was an absolute legend in the media industry. He was a tireless advocate for the media industry and especially SCA for many years.

“Peter’s radio career spanned almost 25 years, beginning with leading Triple M, to becoming Executive Chairman of the Austereo Group and leading the merger between Austereo and Southern Cross Broadcasting to become SCA. He was a very worthy inductee at Radio Hall of Fame.

“He was never shy but always respectful and led every discussion with determination and passion. He has built and managed so many businesses and initiatives that it is difficult to name them all.

“He was a true lover of creativity and encouraged and supported the content teams in the pursuit of creating great shows and exceptional talent. His leadership style was unique and he left a tremendously positive and profound legacy for so many. people in our industry.

“Peter will be missed, but know that he led a life full of meaning, passion and fulfillment.”

Neil Shoebridge, Partner at SKMG: “Peter was one of the most connected and loyal advertising and media executives I have ever met.

“A conversation with Peter has always been an entertaining, challenging and rewarding experience, and I will always remember the trust and time he invested in our working relationship. He was a real character in the best sense and leaves behind a wonderful legacy. It was an honor to know you, Mr. Harvie.”

Andrew {Bag} Sidwell, Creative Director: “So privileged to be the young man he pitched creative projects to when he was Executive Chairman of Austereo in the 90s.

“I wasn’t from the agency world like him – so I had insecurities around not being good enough/good enough. But he had heard I was good from his leaders and gave me a luck. I hid my doubts and got a crack. More work would come. But most important to me – Sue’s call her EA saying Peter has a job for you can you come.

“Sitting in the president’s office – files everywhere – no computer. And this advertising god asking about my well-being and my world. He was telling me stories and I felt so lucky. Those times briefings were and are special.”

Dave Cameron, Chief Content Officer at SCA: “Ten years ago, 30 minutes on his balcony (over multiple ‘darts’) changed my career decisions, and Harvs remained a personal mentor for hundreds of cups of tea together .

“A giant of the radio industry, a gentleman and a mentor to so many others. RIP Pete.”

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