DraftKings ad campaign features The Miz and Tony Hawk


Sports betting and technology company DraftKings has announced a new initiative to remind players of the importance of responsible gaming and to mark the American Gaming Association’s (AGA) Responsible Gaming Education Month (RGEM).

It’s cool to calm down after betting

The Practice Safe Bets ad campaign includes two ads featuring professional wrestler The Miz and legendary skateboarder Tony Hawk and will run on radio and television markets nationwide, as well as social media channels. from the company, seeking to highlight the importance of responsible gaming and responsible gaming tools available to players within the DraftKings app.

Commenting on the new campaign, DraftKings Chief Marketing Officer Stephanie Sherman highlighted the opportunity for the business presented by responsible gaming advertising to reach its players “in a fun and educational way”.

“We chose The Miz and Tony Hawk for the Practice Safe Bets campaign because of their large fanbases and because their personalities will cut through the noise to reinforce why using responsible gambling tools is so important,” concluded Sherman.

Produced by VaynerMedia, DraftKings’ creative and media agency, both ads are partly inspired by “The More You Know” public service announcements from the 1990s and are infused with retro costumes and backgrounds.

To remind players that they can set deposit and time limits, Tony Hawk wears a helmet and knee pads, while The Miz, in a metallic suit, gives off a “cool factor” as if telling players that it’s time to calm down after betting. cool.

AGA RGEM Marking

The Practice Safe Bets campaign is a demonstration of DraftKings’ endorsement of the inaugural Responsible Gambling Education Month AGM in September and further bolsters the operator’s track record of setting the standard in marketing responsible gambling.

During RGEM, a pool of free games will be available to eligible customers at DraftKings, allowing them to test their knowledge of responsible gaming while the operator provides the answers on its Safer Play portal.

DraftKings responsible gaming slogan, it’s more fun when it’s for fun, as part of the company’s branding and marketing strategy, aligns perfectly with the “Have A Game Plan” program. from AGA. Public campaign Bet responsibly.

As part of its responsible gambling efforts, DraftKings sponsored the 2022 National Conference on Gambling Addiction and Responsible Gambling hosted by the National Council on Problem Gambling (NCPG) in partnership with the Massachusetts Council on Gaming and Health (MACGH ) in July.

In June, DraftKings teamed up with responsible gambling charity BetBlocker to become the charity’s partner, promote its software solution and urge those affected by gambling to seek help.


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