Chartered surveyor DM Hall is set to celebrate his 125th birthday in 2022 with a sustained television advertising campaign on STV, initially focusing on the east of Scotland.
The campaign using the slogan – No one cares about your home more – will seek to persuade consumers looking to sell their homes that DM Hall is a highly trusted, independent provider of Home Reports.
Alan Gordon, Senior Partner at DM Hall, said: “The residential property market in Scotland is extremely dynamic and we are determined to let property owners know that a property report from one of our highly qualified chartered surveyors qualified is their best opening decision when looking to sell. ”
“Our campaign aims to boost our profile with owners in Edinburgh, Lothians and Fife. After all, we were founded in Edinburgh 125 years ago and our headquarters are still in the capital.
“The Home Report product has been around for almost 14 years now. However, since homeowners do not move often, it is always important to highlight the requirement for a home report before coming to market and to emphasize that DM Hall is widely approved and accepted by lenders.
“Quite simply, it helps unlock your buyer’s mortgage funds, contributing to a quick transaction, which is especially important when you’re part of a real estate chain.
“Assuming the campaign works, as we hope, and we start to see an increase in enquiries, we will be looking to extend our airtime across Scotland.”
The first advert is due to air on STV’s Edinburgh area from March 1, with regular time slots, until May 31.
Maggie Sheridan, Key Account Manager at STV, said: “DM Hall is celebrating its 125th anniversary this year and what better way to do so than by using STV to inform its target audience in the east of Scotland of the highly professional propose.
“The most critical feature of the campaign, in my opinion, is the team’s absolute commitment to sharing its message, as widely as possible; DM Hall can be trusted to provide sound advice, a quality independent report, fantastic customer service, and choosing DM Hall would be a wise choice to make.
“DM Hall has taken full advantage of the benefits offered by the STV Growth Fund, which gives potential advertisers the opportunity to obtain matching funding to finance a large-scale television advertising campaign. I’m sure it will turn out to be one of the best decisions they will make in their anniversary year.