DJI launches its first national advertising campaign in the UK


DJI, the world leader in creative camera technology, has launched its first national advertising campaign in the UK to demonstrate the advanced capabilities of its Osmo Action camera.

Focused on engaging with content creators and adventure photography enthusiasts, the “See Yourself in Action” campaign features hundreds of bespoke outdoor assets, which communicate the camera’s durability in extreme conditions and an innovative front screen, while using location data to deliver contextual relevance.

“Finding new ways to inspire and energize our audience to push the boundaries of their creative potential is a key goal of our brand,” said Adam Shinwell, Channel Marketing Manager at DJI. “This campaign leverages media in a way that allows us to speak directly to consumers, embracing the same versatility and spirit of innovation that people love about our products.”

Designed by DJI’s in-house creative team, the campaign was planned by PHD Manchester, part of Omnicom Media Group, and OOH specialist Talon.

“We are proud to work alongside DJI to drive the growth of this innovative technology brand in the UK,” said Rob Adams, Head of Media at PHD Manchester. “Incorporating contextual elements, such as location targeting, into a campaign can increase ad awareness by up to 30%, a key element for brands looking to improve the effectiveness of their approach creative. of Christmas.”

The campaign will run in print and OOH throughout December in UK cities including London, Birmingham and Manchester.

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