Destination DC and Events DC issue RFP for salvage ad campaign


WASHINGTON, February 5, 2021 /PRNewswire/ — Destination DC (DDC), the official destination marketing organization for washington d.c.and Events DC, the district’s official convention and sports authority, have issued a call for creative services to create a cross-channel ad recovery campaign aimed at driving visits to washington d.c. and resuscitating the city’s strained hospitality industry amid and in the aftermath of COVID-19.

The best agencies in the district and nation are invited to submit their creative proposal that raises awareness of Washington, D.C. unique offerings as a leisure destination, thereby increasing travel. The tender is for creative services only, and those selected, on the implementation of a robust marketing campaign.

“We are excited to work with our partners at Destination DC to identify top advertising agencies across the country who want to continue to ensure that washington d.c. remains one of the top national and international travel destinations for years to come. We are looking for innovative and fresh creative ideas to market our city and know the industry is ready to show what we can do together,” said Max BrownChairman of the Board of Events DC.

washington d.c. experienced 10 years of record tourism growth before the pandemic began. In 2019, DC welcomed a record 24.6 million visitors, who spent $8.2 billiongenerated $896 million in district tax revenue and were responsible for 78,266 jobs in DC.

The pandemic has reversed that trajectory as it has for cities around the world. Tourism Economics estimated that visits would fall by 57% in 2020. From mid-March to December last year, visitor spending fell by 71%, or $4.9 billionand DC lost $375 million in tax revenue. According to STR, hotel revenues for the same period decreased by 87%, or $1.6 billion.

“The pandemic has forced us to experience what happens when tourism drops precipitously. DC’s hotel businesses are hurting, residents are unemployed, and municipal tax revenue from visitor spending has plummeted,” said Elliott L. Ferguson, II, President and CEO, DDC. “As the pandemic subsides and more people travel, there will be a lot of competition to win back consumers. We are grateful to our partners at Events DC who recognize that a strong recovery campaign is crucial to ensure that DC captures our fair share of visitors.”

“We are working to distinguish our nation’s capital as a premier global travel destination. This is a pivotal time for our industry, and pent-up demand for travel means potential customers will need to make more decisions than ever before. to find out where to visit. We, and Destination DC, look forward to identifying a partner agency with global perspectives and sharing our creative and collaborative vision to position our incredible city as a premier destination,” said Greg O’DellPresident and CEO, Events DC.

The research will inform the stimulus campaign, as data shows that the desire to travel, safety and finances all play a role in consumer decisions. According to a nationwide survey by travel research firm Destination Analysts, 57% of regular travelers are now open to receiving travel information, although nearly half of those surveyed said they would wait to travel. until vaccines are widely available.”

Agencies will tap into what sets DC apart for consumers, including expansive outdoor space, 100 free activities, diverse neighborhoods, new hotels, incredible arts and culture, a Michelin-rated dining scene, living history and unique capacity to host peaceful First Amendment protests. . This year, DC is excited to celebrate the 175and anniversary of the Smithsonian Institution, 100and anniversary of the Phillips Collection and 50and anniversary of the John F. Kennedy Center for the Performing Arts. In early 2021, Destination DC relaunched its powerful consumer website,, ahead of the relaunch campaign rollout.

About the destination DC
Destination DC, the official destination marketing organization for the nation’s capital, is a private, not-for-profit organization of 1,000 companies committed to marketing the region as a premier global destination for conventions, tourism and special events , with a particular focus on arts, culture and historic communities. By developing and executing centralized and cohesive sales and marketing strategies, Destination DC generates economic development for the city through tourism and encounters.

About DC Events
Events DC generates economic and community benefits for residents and businesses across District of Colombia creating a premier event experience in the nation’s capital and promoting washington d.c. as a world-class destination. As the official convention and sports authority for the District of ColombiaEvents DC owns and manages some of the nation’s capital’s most visited sites, including the Walter E. Washington Convention Center, Nationals Park, Entertainment and Sports Area, and DC Armory.

Chinyere Hubbard
Vice President, Communications and Marketing, Events DC
202-249-3217; [email protected]

Danielle Davis
Director of Communications, Destination DC
202-789-7046; [email protected]


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