City Life Org – Prada Men’s Fall/Winter 2022 Advertising Campaign


Jeff Goldblum. Photo: David Sims


Stories are at the heart of Hollywood: the power of a narrative, a script, to guide an audience, to bring a story to life or to turn fiction into tangible reality. The actors are therefore storytellers – through their bodies and actions they bring these words to life, surrendering themselves to the service of an adopted character, their own experience providing a vocabulary, to tell another story. But for Prada, a philosophy centered on a deep interest in true stories, they are people, individual, complex figures who exist in the dichotomy between their roles and their lives.

For the Prada Fall/Winter 2022 men’s campaign, David Sims photographs a triptych of these storytellers, whose talents have helped shape 21st century cinema: Jeff Goldblum, Damson Idris and Rami Malek. These portraits offer new perspectives on these world-famous faces, part of a new narrative.

In juxtaposition with each of the portraits of David Sims, a series of still life images – seemingly paradoxical – capture objects charged with meaning for these actors, keys to revealing hidden and intimate memories. Here, these actors play themselves – they extend the campaign to tell their own stories, express their personalities, tell their lives in front of the camera. In the same way that they take on a role, their own characters can become characters, reflecting scenarios unique to them.

Unexpected, even revealing, these still and moving images unveil and celebrate the personalities behind this trio of individual and distinct characters. These storytellers tell us the stories that inhabit each of them.

Campaign Credits

Talents: Jeff Goldblum, Damson Idris, Rami Malek
Photography: David Sims
Art direction: Ferdinando Verderi

About Talent

American actor Jeff Goldblum has been featured on TV and movie screens since the 1970s, his starring roles in various films including The Fly (1986), Jurassic Park (1993), Independence Day (1996) and The Grand Budapest Hotel (2014) transcending generational boundaries.

British-Nigerian actor Damson Idris is a rising talent, celebrated for his transformative and emotionally complex portrayals in a number of award-winning films and dramas, including a gripping turn in the FX crime drama Snowfall.

Oscar, Emmy and Sag winning Rami Malek’s portrayal of musician Freddie Mercury in the 2018 film Bohemian Rhapsody won international critical acclaim and accolades, as did his starring role as Elliot in the hit TV series Mr. Robot : his ability to fully inhabit the characters he portrays gives his storytelling an inherent strength, depth and credibility.


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