Carshop launches “home of good carma” advertising campaign


Carshop is launching a multi-million pound advertising campaign to promote a new strategy devised by CEO Nigel Hurley.

The new “home of good carma” campaign uses images of real cars with CGI motion graphics animation as the supermarket strives to stand out in what is becoming an increasingly competitive market.

Carshop CEO Nigel Hurley said: “Our new ‘home of good carma’ thinking encompasses everything CarShop stands for – from the meticulous way we source and maintain our vehicles, to the friendly way we engage with our customers and colleagues. colleagues.

“It’s our commitment to do the right thing for everyone and it’s how CarShop will become a nationally recognized and loved brand.

“It’s not window dressing either – it’s something we wholeheartedly believe in and care about, and something that myself and the entire team at CarShop will strive to uphold, all day, every day.

“This change of direction gives us a huge and exciting opportunity to really shed any outmoded notions people might still have about buying a used car and show what a great experience it can be. .

“We want every customer to feel comfortable and confident when choosing to buy a car with us.”

Hurley said the new approach also means doing the right thing by his more than 1,500 colleagues – empowering them to take charge of their personal growth as well as the success of the business.


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