Bother launches its first television advertising campaign – Grocery Gazette


Online shopping service Bother has announced its first television advertising campaign, following the company’s growth which “doubles every 45 days”.

Its new campaign will run for six weeks, starting April 21, 2022, with London audiences on Channel 4 and All 4 and will be supported by outdoor presence on the London Underground network, direct mail and digital social media. .

So far, Bother has raised £9.1m ($12m) so far with Hoxton Ventures – the investment firm that backed Deliveroo early on – leading the latest round. The shift to television advertising is another signal of the brand’s growth ambitions.

The company was launched just under two years ago and has become one of the fastest growing start-ups with only a tenth stake in Q Commerce players.

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“Our new creative approach highlights the fact that Bother is not a store, it’s a convenient service that ultimately helps unburden your mind by helping you stay on top of all household essentials like pasta , toilet paper, washing powder and toiletries,” said Bother founder and CEO Douglas Morton.

“Bother’s service is about learning what you want and need and making sure you never run out.”

Morton added, “We’ve been conditioned to think that fresh food and cleaning products should be sold side by side, but there’s no real reason why that should be the case.”

“Our vision is to simplify people’s lives, so they can focus on the things that matter – instead of being consumed and controlled by mundane shopping for boring basics.”

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