WWE RAW Superstar Bobby Lashley is one of the celebrities announced for the new national advertising campaign for Bob’s Discount Furniture.
Bob’s announced this week that Lashley is one of “unexpected celebrity partners” featured in their new “animated national brand campaign” called Assemble The Bobs, to celebrate the company’s growth and entry into new markets.
The campaign launched on TV, radio, digital and in-store Monday, and features Lashley, actor Rob Schneider, rapper/actor Vanilla Ice (aka Rob Van Winkle), a lookalike artist Bob Ross, model/actor Roberto Hernandez. , and Bob’s founder, Bob Kaufman. The campaign also includes details on how Pubis can become Honorary Bobs.
“After 30 years in business and with 150 Bob’s from coast to coast, it was only a matter of time before we needed to call on more Bobs,” said Steve Nesle, Director brand at Bob’s Discount Furniture. “Stylish, affordable furniture in every home in America – who wouldn’t want to answer that call?”
Lashley was introduced in a press release as “‘The All Mighty’ Bobby Lashley, WWE Superstar, WWE Champion, three-time National Wrestling Champion and four-time Wrestling All-American.”
The campaign includes 30- and 60-second spots and invites Bobs around the world to join the company, letting consumers know where they can find quality, stylish furniture at affordable prices. The campaign will be included in programs such as This is Us (NBC), Chicago Fire (NBC), I Can See Your Voice (FOX) and the Olympic Games (NBC/Peacock).
Bob’s Discount Furniture was founded in 1991 and is one of the fastest growing furniture retailers in the country.
You can see Lashley and other Bobs in the ad below:
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