The government’s successful campaign to protect the public by recruiting 20,000 more police officers has entered a new phase with the launch of a new advertising campaign.
More than 11,000 people have already joined the police as part of the recruitment campaign, helping to reduce crime by 14% (excluding fraud and computer abuse), removing 16,000 knives and dangerous weapons from the streets and fighting against the scourge of drugs with the closure of more than 1,500 county lines.
2 new adverts – featuring 2 on-duty police officers from different backgrounds already protecting their communities – will be shown on TV and in cinemas and, for the first time, on YouTube and Reddit to target younger and more engaged audiences.
Chief Inspector Matthew Burbeck of Kent Police was part of the team that caught a gang large with millions of pounds worth of drugs, while Constable Lola Giwa of Greater Manchester Police helped protect vulnerable people and to ensure that violent criminals are put behind bars.
As the government is on track to meet its target of recruiting 20,000 more officers by 2023, the adverts they feature in are part of a wider advertising campaign on radio, social media, online , on podcasts and digital signage banners – although the government has decided not to advertise with independent publishers.
The 11,053 additional officers to date have enabled the police force to set up new units to tackle crime and protect vulnerable people, including supporting those who have been victims of rape and sexual assault. They have also helped create the most diverse police force in history, which is better able to serve communities across England and Wales effectively.
The new recruits will help support the implementation of the Crime Action Plan, which sets out the government’s mission of fewer victims, safer neighborhoods and a safer country – with a particular focus on reducing homicides, serious violence and neighborhood crime.
Home Secretary Priti Patel said:
“Two years ago, this government promised the public to put 20,000 more police officers on our streets – and we are delivering on that commitment with 11,053 more officers already recruited.
“Officers like PC Giwa and Chief Inspector Burbeck are already here to make a difference – removing drugs from our streets and protecting victims of horrific crimes like domestic violence, while helping to make our communities safer. .
“As we continue to deliver on this promise to increase police numbers, anyone with the drive and passion to serve their community and fight crime should consider following their lead and joining this brave new generation of police officers. .”
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