BCNU launches new ad campaign to highlight nurses’ struggle as staffing crisis deepens


THE The BC Nurses Union said Monday that for too long the weight of a deteriorating health care system has weighed on BC nurses, threatening not only their own mental health and well-being. be, but also the working conditions necessary for them to provide quality and safe patients. care. It’s this grim reality that lies behind a compelling new ad campaign that aims to show the real strain on the province’s health care system and those who work within it.

The advertising campaign runs until May 15 on television, social media and digital platforms across the province and includes a new microsite,

BCNU President Aman Grewal said it was difficult to hear from nurses in the province who are being asked to do more and more with less and less. In some cases, nurses leave the profession entirely due to excessive workloads that systematically impede their ability to provide the standard of care they believe their patients deserve.

“The current state of our healthcare system is truly heartbreaking,” Grewal said. “More than three-quarters of nurses told us that their mental health had deteriorated during the pandemic; and more than half said their physical health had also deteriorated. Our government must put the well-being of our nurses first – the future of our provincial health care system depends on it.

The BCNU has warned of a staffing crisis for years and called on the provincial government to do more to help retain nurses and ensure workplace safety.

Grewal said government and policy makers are expected to get the message that it is time to respect and invest in nurses. “Our nurses have worked tirelessly to provide patient care at the expense of their own health. It’s time nurses got the support and resources they need before more of them reach their breaking point,” she added.


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