AutoNation Unveils National Ad Campaign Bringing Home “Go Be Great”

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The campaign reinforces AutoNation’s long-standing record of excellence, made possible by dedicated associates coast to coast

FORT LAUDERDALE, Florida., May 242022 /PRNewswire/ — AutoNation, Inc. (NYSE: AN), the largest and most admired automotive retailer in the United States, today announces a new national advertising campaign celebrating its associates from coast to coast. and embodying the theme “Go Be Great!” “Go Be Great” is an ambitious message that amplifies the company’s commitment to providing an unparalleled customer experience and a world-class work environment.

As the next evolutionary phase of AutoNation’s customer-facing advertising campaign, “What Drives You, Drives Us,” the new “Go Be Great” message highlights customer experience as central to AutoNation’s approach. AutoNation’s leading automotive sales and service.

AutoNation’s multi-million dollar omnichannel media campaign, developed in partnership with AutoNation’s marketing team, I Think Studios and Zimmerman Advertising, features AutoNation dealership associates from coast to coast and will air on all media channels, including television, radio, print and online. and social media. TV ads will begin airing on ESPN, CNBC and NBC ahead of the Indy 500© on May 29andwhen AutoNation’s 4X Indy 500 © champion driver Helio Castroneves will “drive for five”, aiming to be the first five-timer (5X) Indianapolis 500 winner in the history of this race.

“AutoNation’s ‘Go Be Great’ advertising campaign typifies our associates’ collective drive, ambition and determination to be the best every day, paving the way for customer excellence,” said Mark CanonExecutive Vice President and Director of Customer Experience at AutoNation.

To coincide with the launch of the new advertising campaign, AutoNation will focus on recruitment and retention in each of its markets. From retail sales and service technicians to corporate positions, AutoNation offers comprehensive benefits packages, extensive on-the-job training and career growth opportunities, inspiring employees to “Go Be Great”.

“Our associates are our greatest asset, and we are currently in the process of hiring more talented people at all levels and skill sets who are driven and inspired to excel in all that we stand for here at AutoNation,” added cannon.

AutoNation has been recognized for its greatness by many automotive industry authorities. In fact, JD Power has awarded 129 of AutoNation stores the coveted Dealer of Excellence Award, recognizing the best dealerships in customer experience. Additionally, Reputation, the company, reported that AutoNation received more than half a million five-star reviews, the most of any public or private auto dealership group. Through AutoNation’s DRV PNK initiative, the company is moving towards $35 million donated to fight cancer.

AutoNation also created ONE AutoNation to ensure associates feel at home in an inclusive workplace, where differences are accepted and opportunities for learning, growth and leadership are abundant.

To watch the new “Go Be Great” ad campaign video, go to https://youtu.be/W4icNsddLOE.

To learn more about careers at AutoNation, visit www.jobs.autonation.com.

About AutoNation, Inc.

AutoNation, a personalized transportation service provider, is driven by innovation and transformation. As one of America’s Most Admired Companies, AutoNation delivers an unparalleled customer experience recognized by data-driven consumer insight leaders, Reputation and JD Power. Through bold leadership and brand affinity, the AutoNation brand is synonymous with “DRVPNK” and “What Drives You, Drives Us.” AutoNation is particularly focused on personalized transportation services that are simple, transparent and customer-centric.

Please visit www.autonation.com, investor.autonation.com and www.twitter.com/AutoNation, where AutoNation discloses additional information about the Company, its business and its results of operations. Please also visit www.autonationdrive.com, AutoNation’s automotive blog, for information about the AutoNation community, the automotive industry, and current automotive news and trends.

SOURCEAutoNation, Inc.

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