Asia-Pacific Digital Advertising Industry Trends and Opportunities, 2018-2021 and 2022-2031


DUBLIN, February 16, 2022–(BUSINESS WIRE)–The “Asia-Pacific Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Ad, Paid Internet Search, Social Media, Online Video, Others), vertical sector and country: growth opportunity and business strategy” report has been added to from offer.

The Asia-Pacific digital advertising market will grow at 13.25% annually with a total addressable market capitalization of $2,870.9 billion over the period 2022-2031 due to advances in technology, increased spending advertising, the increase in the number of internet users and the prevalence of mobile phones and digital media across the region.

Highlighted with 90 tables and 45 figures, this 148-page report is based on in-depth research of the entire Asia-Pacific Digital Advertising market and all its sub-segments through highly detailed classifications. In-depth analyzes and assessments are generated from premium primary and secondary information sources with input from industry professionals across the value chain. The report provides historical market data for 2018-2021 and forecast from 2022 to 2031 with 2021 as the base year.

(Please note: the report will be updated before delivery so that the latest historical year is the base year and the forecast covers the next 5-10 years during the base year.)

In-depth qualitative analyzes include the identification and investigation of the following aspects:

The Asia-Pacific market trend and outlook is predicted in an optimistic, balanced and conservative view. The balanced projection (most likely) is used to quantify the Asia Pacific digital advertising market across all classification aspects from the perspective of platform, ad format, vertical industry and country.

Based on platform, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • mobile ad

  • In App

  • mobile-web

  • ad for computer

  • Digital television and others

On the basis of advertising format, the Asia-Pacific market is segmented into the following sub-markets with annual revenue for 2018-2031 (historic and forecast) included in each section.

On the basis of industry vertical, the Asia-Pacific market is segmented into the following submarkets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Media and Entertainment

  • Consumer goods and retail industry

  • Banking, financial services and insurance

  • Telecommunications IT sector

  • The travel industry

  • Health sector

  • Manufacturing and supply chain

  • Transport and logistics

  • Energy, Electricity and Utilities

  • Other industries

Geographically, the following national/local markets are fully investigated:

  • Japan

  • China

  • South Korea

  • Australia

  • Indonesia

  • Rest of APAC (segmented into Malaysia, Singapore, India, Thailand, Vietnam, Taiwan and Philippines)

For each key country, detailed analysis and annual revenue data are available for 2018-2031. The breakdown of regional market by country and major national/local markets by platform, ad format and vertical over the forecast years is also included.

The report also covers the current competitive scenario and the forecasted supply trend; and profiles key vendors, including market leaders and important emerging players.

Specifically, potential risks associated with investing in the Asia-Pacific digital advertising market are quantitatively and qualitatively assessed through the publisher’s risk rating system. Based on the risk analysis and assessment, Critical Success Factors (CSFs) are generated to help investors and shareholders identify emerging opportunities, manage and minimize risks, develop appropriate business models and make sound strategies and decisions.

Selected key players

  • Ali Baba

  • Amazon

  • Apple Inc.

  • Applovin Corporation

  • Baidu

  • facebook inc.

  • Google Inc.

  • Microsoft Corporation

  • nokia

  • sina

  • Tencent

  • Twitter

  • Verizon

  • Yahoo! Inc.

For more information on this report, visit

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Laura Wood, Senior Press Officer

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