Arden Grange super premium pet food will launch a new national television advertising campaign, ‘Arden Grange – The Home of the Range’, which will air from 1 February on the ITV, Channel4 and Sky networks.
After celebrating 25 years in business, the company said its new Arden Grange TV campaign signaled a “new phase in the history of this trusted British brand”.
The ad was created by Brighton-based creative agency Designate, who brought the ad to life working with animation company Blind Pig and post-production house Absolute.
Joanna Simmons, Marketing Manager at Arden Grange, said: “Our new ‘The Home of the Range’ campaign has turned a long-awaited vision into an imaginative and unique reality – bringing Arden Grange to life as a place where all dogs and cats , regardless of size, shape, age or dietary requirements are catered for.
“For us it was great to work with another independent company based in Sussex to bring our vision to life. This advert perfectly reflects our core values, visually demonstrating the wide range available for dogs and cats at Arden Grange – The Home of the Range.
Faye Carré, Creative Director, Designate, added: “We wanted to create something truly unique for Arden Grange, while capturing its reputation for quality and heritage. By layering photography with techniques such as cinemagraphs and parallax animation, the characters have a sense of hyperrealism.
“In fact, we didn’t film live animals, which allowed us to control their appearance and behavior. The result is different from what we are used to seeing in pet food advertising and we are delighted with the result.