ARAFA stores set in motion a new OOH campaign after a long period of disappearance from the OOH scene in Cairo; their last appearance on Cairo’s OOH scene was in June of the year 2020 when they advertised the reasonable prices of their t-shirts just before Eid al-Fitr, enticing their audience to buy at a key time of the year. Egypt’s leading retail company sells clothing, furniture and household essentials.
The OOH campaign landed with a single visual on a red background depicting eight people of different age groups wearing different types of clothing, implying that ARAFA stores serve diverse age groups offering a variety of clothing styles. The retailer’s name and logo appear in the upper left corner of the ad, written in red on a white background.
The ad copy shows the phrase “100 million styles” written in Arabic, which aims to highlight the diverse assortment and variety of styles offered by ARAFA stores, aiming to meet the distinct and rapidly changing needs of customers. The phrase is written in a contrasting white color in a huge font so that the target audience can see and read the ad easily as they navigate the streets of Cairo.
Discover out-of-home monitoring (MOOH), an agency specializing in media intelligence and an analysis system active in Cairo and the United Arab Emirates, to learn more about the latest campaigns from ARAFA Stores.