Quad/Graphics, Inc., a global marketing experience company, today announced the appointment of Rachel Winer, head of marketing and advertising, as senior vice president. Winer will lead a new business development team as the company continues to expand its advertising and marketing offerings. She will report to Executive Vice President and Chief Revenue Officer Julie Currie.
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Industry Professional Rachel Winer Joins Quad as Senior Vice President of Business Development
A primary focus of his role will be to engage with new and existing customers on the benefits of Quad’s broad product portfolio and scale, which can help solve their most pressing business and marketing challenges. The company’s products and services cover everything from creative, strategic and analytical processes to the production of physical and digital marketing assets.
“Rachel’s background in corporate, advertising and agency, and her ability to navigate easily between each, makes her an optimal leader for our team. She is uniquely equipped to partner with clients in creating unique marketing experiences for their brands,” said Currie. “Combined with Quad’s strategic investments and our comprehensive marketing services, Rachel’s career and credentials bring tremendous sophistication and value to Quad and our customers.
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Winer has nearly three decades of experience in advertising, branding, marketing and communications. She joins Quad from Bonfire, where she was CMO in residence. In her previous role as head of Edelman’s Chicago office, she focused on expanding the company beyond its traditional public relations roots. Prior to Edelman, she was a powerhouse at Buzzfeed, where she ran the Chicago and Detroit offices and was responsible for all verticals. She grew Buzzfeed’s core region through creative brand partnerships. Her 20+ year agency career prior to Buzzfeed included top brand teams at Leo Burnett, JWT and BBDO, where she was responsible for some of the country’s most iconic brands, including Kellogg’s, Princess Cruises and Wrigley, for to name just a few.
“Brands today are under tremendous pressure to be successful in their marketing efforts. When I reviewed Quad’s offerings as a marketing experience company, I realized immediately that Quad was uniquely positioned to help brands to reinvent their marketing so it’s more streamlined and reduces friction in their large-scale, multi-faceted programs I can’t think of any other agency, consultancy, studio or production company that has developed these capabilities under one roof like Quad,” Winer said. “I see a great opportunity for me to combine all aspects of my career to help drive these unique and dynamic customer partnerships for exceptional results. I am delighted to join the team and contribute to the success of our customers. »
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