Advertising industry legend Dan Wieden dies at 77

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Advertising industry legend Dan Wieden has died aged 77. Wieden will be long remembered for some of the advertising world’s most iconic works, including the creation of Nike’s “Just Do It.”

According to the agency, Wieden died “peacefully with his wife by his side” in Portland, Oregon on September 30.

Wieden + Kennedy released a statement saying, “We are heartbroken. But more than that, we are overwhelmed with gratitude and love. Thank you Dan, for opening the doors wide for people to realize their full potential. Thank you for your tenacity, your courage, your faith and your unwavering love. Thank you for making this beautiful creative life possible. We will miss you so much. »

Wieden and her late partner David Kennedy, who died in October Last year, founded Wieden+Kennedy in 1982 and over the years has become one of the most successful independent advertising agencies in the world. Although best known for its iconic work with Nike, the agency has worked with brands including McDonald’s, Bud Light and Old Spice.

After college, the Portland, Oregon native took a job with Georgia-Pacific, then set up its headquarters there. He eventually accepted a freelance writing position with McCann-Erickson, which handled the Georgia-Pacific account. It was there that he first met David Kennedy.

The two then worked together at a small ad agency where they managed the account for what was then a small business called Nike. Nike founder Phil Knight recognized the duo’s talent and advised them to start their own agency.

Wieden+Kennedy has since grown into a global presence with offices in Portland, London, Amsterdam, New York, Delhi, Shanghai, Tokyo and São Paulo. Wieden took on a chairman role in 2015 and stepped away from the agency’s working life.

Jeff Manning, writing in The Portland Oregonian, said: “Wieden was funny, self-deprecating and hugely ambitious. Perhaps his greatest gift has been his ability to direct and manage the quirky, eccentric, and sometimes difficult personalities behind the best content.

Posting on Twitter, Wieden + Kennedy wrote, “Thank you Dan, for opening the doors wide for people to reach their full potential.”


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