Katelman comes out of retirement to take on the role of Director of Partnerships
NEW YORK, March 14, 2022 /PRNewswire/ — Fyllothe leader in compliance-focused SaaS solutions for highly regulated and high-growth industries, today announced that Steve Katelman comes out of retirement to join the company as Chief Partnership Officer. Katelman joins a world-class leadership team at Fyllo comprised of leaders from companies including Salesforce, Twitter, Amobee, Publicis, Catalina, and more.
Katelman is well known for his pioneering digital vision while serving nearly three decades at Omnicom, where he spent his last 14 years at Omnicom Media Group (OMG). He was instrumental in launching the programmatic offerings within OMG as well as the technology and data division, Annalect.
He will join Fyllo as it continues to expand its SaaS platform and data solutions. Fyllo’s data marketplace is widely used by Fortune 500 brands to identify and reach previously unreachable cannabis and CBD consumers. Katelman has served on Fyllo’s advisory board since the company was founded in 2019.
“For decades, Steve has been able to spot early innovations and understand how they will transform an industry,” said Chad Bronstein, Founder and CEO of Fyllo. “Now, as our first-ever Director of Partnerships, he will forge new, high-impact partnerships for Fyllo that will enable new solutions to help the world’s biggest brands and agencies increase performance and drive growth.”
“Over the past few years, I’ve been impressed with Fyllo’s ingenuity and rapid expansion. It’s a bold organization, bringing much-needed technology to highly regulated, high-growth industries, and I think that’s just the beginning,” Katelman said. “In the same way that I have been able to influence and accelerate the digital transformation of advertising, I look forward to helping Fyllo innovate in new industries.”
Katelman retired from Omnicom Media Group as Senior Vice President of Global Digital Strategic Partnerships, ensuring Omnicom agencies have unparalleled access to the largest and most innovative media and advertising technology companies.
Katelman was honored by ADWEEK in the list of “Top 50 Leaders Who Turn Wheels” as well as one of the “12 Stars of Adtech”. As a resident of San FranciscoSteve also received the SF Big (Hal Riney) 2020 Advertising of the Year Award for Achievement in Advertising.
Fyllo Compliance Cloud is a suite of software and services that enables organizations to navigate today’s ever-changing regulatory landscape, streamline compliance, and scale quickly. Consumer brands are also using the Fyllo Data Marketplace to target previously unreachable cannabis and CBD consumers. Learn more about www.hellofyllo.com.