Advertising industry freelance recruitment platforms get investment

  • The advertising and consulting industries have cut thousands of jobs during the pandemic due to layoffs and burnout.
  • Venture capitalists and private equity investors have poured millions into freelancing and recruitment businesses.
  • More recently, private equity firm Align Capital Partners made an undisclosed investment in independent platform We Are Rosie.
  • See more stories on Insider’s business page.

Advertising and consultancy firms have lost thousands of staff this year, leaving them scrambling to fill positions as clients start spending again.

The crisis has helped give rise to talent-as-a-service platforms that help companies recruit staff while facilitating employee independence.

CEO Stephanie Nadi Olson of We Are Rosie, a freelance platform just backed by private equity firm Align Capital Partners, said membership and revenue have each doubled since the pandemic began.

The independent network Gather, whose clients include IBM, Citibank and The Economist and which sees big names in consulting and advertising like Deloitte, Havas and Ogilvy as its main competitors, has also seen significant growth during the pandemic, said Chief Innovation Officer David Gaspar.

Burnout and agency work known for its long hours have fueled the rise of self-employment. We Are Rosie surveyed over 400 marketers and found that 63% plan to change jobs in 2021.

“You’re constantly working and sacrificing your life and your sanity. But talent doesn’t have to do that anymore,” said Justin Gignac, CEO of Working Not Working and the agency’s former creative director.

Here are 10 recruitment platforms, listed in alphabetical order, whose rapid growth has attracted millions of investors like Mark Cuban, Salesforce and Endeavor and made acquisition targets.


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