KidGlov, a full-service boutique, advertising, branding and content marketing agency based in Lincoln and Omaha, Neb., recently hosted Scooter’s Coffee CMO Bill Black on its podcast, Agency for Change. The episode explores Black’s decades-long experience in the coffee industry and how Scooter’s Coffee became a growing national brand.
“Scooter’s Coffee is so much more than just a place to have a ‘cup of coffee,'” said Lyn Wineman, president and chief strategist of KidGlov. “They are revolutionizing the coffee industry with the ‘relationship coffee’ that is doing so much good for coffee bean growers. It was fascinating to learn more about this amazing organization.
Founded in 1998 in Bellevue, Neb., Scooter’s Coffee now has over 400 locations nationwide. Their values center on connection through love, humility, integrity and courage. In addition to high quality coffee and delicious beverages, the organization is strongly committed to building relationships with farmers, franchise owners, employees and customers.
During the Agency for Change podcast episode, Black shares what “relationship cafe” means at Scooter, how the organization focuses on customer experience, the story behind Scooter’s iconic smile stickers and what is the next step for the coffee brand, including further growth across the country.
“Relationship coffee means we take great pride in going in and building relationships with coffee bean growers,” Black said. “We buy the beans directly from the farmers, allowing them to get a higher price for their coffee, earn a living wage and support their families.”
The full episode of Agency for Change featuring Bill Black is available on KidGlov’s website or wherever podcasts are available.
To learn more about Scooter’s Coffee and find a store near you, visit: https://www.scooterscoffee.com/
Marketing and advertising agency KidGlov’s Agency for Change podcast features stories of people creating positive change in the world. From large corporations and nonprofits to small advocacy groups and individual changemakers, the program explores what inspires these changemakers, the work they do, and how they share their message.
“We’re incredibly proud of this award-winning podcast that shares the stories of the changemakers and organizations that inspire our work,” Wineman said.
The ad agency’s podcast releases new episodes every week. Listeners can listen to the show on major podcast platforms like Apple Podcasts, Spotify, Pandora, iHeartRadio or on the KidGlov website.
KidGlov is a full-service boutique, advertising, branding, and content marketing agency, as well as a certified B Corp, with offices in Omaha and Lincoln, Neb., that specializes in marketing nonprofit, healthcare marketing, financial marketing, social impact marketing, and goal-oriented businesses. He has been named one of Lincoln’s Best Places to Work and has won several accolades for his work, including awards from the American Marketing Association and the American Advertising Federation. Learn more about KidGlov on their website or by visiting their Omaha offices at 2120 S. 72nd Street, Ste 640, Omaha, Neb. 68124, and in Lincoln at 1230 W. Street, Ste 111, Lincoln, Neb. 68508.
2120 S 72nd Street, Suite 640