Digital advertising has been a huge money-making machine for Google and Facebook. Precision tools in targeted advertising on Google and Facebook have allowed many small and large businesses to get closer to their target segments. Anyone with a credit card and basic knowledge of social media can launch targeted ad campaigns with over 85% accuracy. But the real challenge is measuring engagement and the ultimate return on ad spend, versus sales.
Since the advertising tools on Google and Facebook were designed to devour huge sums of money from the advertiser(s), it is essential to understand how to target and what to communicate with the target segment. The struggle to create and maximize engagement and ROI becomes even more daunting in a place like Iran where Google and Facebook ad platforms are blocked. In fact, many international companies keen to enter Iran find it difficult to circumvent restrictions on digital advertising platforms. Even in many cases, global organizations lack knowledge and cultural knowledge about the Iranian market, and inevitably their digital advertising campaigns fail.
The failure of global companies to conduct marketing campaigns in Iran is understandable as they are unfamiliar with the processes and dynamics of working with a digital marketing and advertising agency in Iran. Many are unsure whether their designated agency would be able to deliver on the campaign promise. There are many factors and many moving parts that can determine the success of a digital advertising campaign; like restrictions of social media companies for Iranian users, limitations of social media by Iranian government as well as cultural aspects.
However, the reluctance of global companies to work with local advertising agencies in Iran is unfounded. The misconception that only non-Iranian agencies can deliver acceptable work to their client is exactly why their digital campaign lacks cultural flair and excitement. Even though Google and Facebook hid their latest updates from Iran, many Iranian businesses and companies have kept pace with maximum creativity. One such agency recognized as a leader in the marketing industry in Iran is Zigma8. Zigma8 is one of the leading digital marketing agencies in Iran and the Middle East.
Zigma8 digital marketing agency specializes in the know-how, as well as the cultural knowledge needed to run a digital marketing campaign in Iran. The agency was recently recognized as one of the top experiential marketing companies in the world on the 2021 Superb Companies list. Zigma8 made the list along with other top agencies like Bishop-McCann in the US and Giants & Gentlemen (G&G) in Toronto, Canada. Zigma8 Founder and Chief Creative Officer Dr. Mir Damoon Mir says of the featured listing on Superb Companies: “SuperbCompanies has honored us with the title of Best Digital Marketing Company and Best Experiential Marketing Agencybut we also consider it a success for our customers in Iran.
Dr. Mir explains that the recognition is not just for Zigma8, but in fact, a win for all Iranian companies, as they are put on the map, and international companies would be more inclined to work with Iranian companies. . In the words of Dr. Mir, SuperbCompanies Featured Listing opens new doors for Iranian companies to get to know the right people on the global stage: “It’s so promising when the values you build locally are seen by those in the know. worldwide.” Further adding that: “The Best Digital Marketing Company and Best Experiential Marketing Agency badge awarded by SuperbCompanies.com is certainly a peacock feather in Zigma8’s cap.”
Digital marketing planning is an oversaturated and crowded field with so many players claiming to know the ins and outs of it. The accessibility and low friction when starting a digital campaign on Google or Facebook is so simple that anyone with a credit card can achieve up to 85% accuracy on segmentation and targeting. But what most don’t know or fully understand is what is communicated to the target audience and how it is communicated. An integrated understanding of all the moving parts of digital marketing like algorithms, content quality, cultural adaptability of content, and bypassing blockages seems to be essential. The marriage of creativity and skill in executing the vision beautifully is what makes a digital marketing agency thrive in a crowded field.
The Iranian marketing community is honored that Zigma8, an Iranian advertising agency, has been recognized as one of the best digital marketing companies and the best experiential marketing agency in the world. An agency that not only helps local and global brands to be seen in the Iranian market, but also strives to shine the spotlight on other Iranian marketing agencies.
This article is an advertisement and Mehr News Agency has no opinion on its content.