4 Ways Companies Can Benefit From Business Travel

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Company culture has become a top priority for leaders in all industries. That’s according to Quantum Workplace, whose research shows that 66% of executives think culture is more important than an organization’s business strategy or operating model.

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It can be difficult to maintain a healthy company culture in an increasingly remote or hybrid workplace. As people spend less time in the office, opportunities to connect — like attending face-to-face meetings — have become increasingly crucial to building corporate culture. That’s why business travel has never been more important. Travel managers are, in a way, becoming the new repositories of corporate culture.

New hybrid working environment

People are still traveling to do business, maintain business relationships and attend conferences. But interestingly, other drivers of business travel have picked up in recent months as companies try to regain some of the camaraderie they’ve lost since the pandemic began.

“We’re seeing companies adapt to the challenges posed by hybrid work models and a disconnected workforce, with business travel creating opportunities for that connection and complementing the benefits employees enjoy through remote working. “, says Oz Desai, GM Corporate Traveler.

“The boundaries between work and play are disappearing as the breeding ground for culture shifts from the office to regular, coordinated travel. Companies should view business travel as a new way to build culture within the workplace. “direct contact between colleagues; instead, weekly, monthly or quarterly meetings will allow employees to connect, collaborate and innovate.”

Four Ways Business Travel Can Protect Your Company Culture

Travel programs are increasingly becoming a primary way to bring remote teams together. Travel can be used in a variety of ways to build reconnection and culture, highlighting the need to rethink business travel policies.

1. Business retreats to meet and make tangible connections

“Companies are starting to think strategically about how business travel can create a corporate culture that combines business goals and training needs and positively impacts employee well-being. Salesforce is a great example of how they are looking for business travel solutions,” says Desai.

Salesforce has developed a solution to guide new employees through their onboarding process. As The Wall Street Journal reported, the software giant has leased a compound near San Francisco for its new and current employees. The Trailblazer Ranch will provide employees with much-needed rest and relaxation, as well as training opportunities. They will also use the ranch for offsite team meetings.

2. Well-being is at the heart of the corporate culture

Wellness programs are important for a healthy work culture. When companies neglect employee well-being, it can lead to a culture of burnout and high turnover, with its associated costs. In contrast, companies that embrace holistic wellness have more inspired, creative, strategic, and productive employees who positively impact bottom lines.

More companies are recognizing this and prioritizing traveler well-being over cost in their travel programs. They are also exploring how they can incorporate initiatives such as closing for wellness weeks, offering additional vacation days to employees, and partnering with wellness travel providers as a core value. of corporate culture. These new measures respond to the growing tendency for employees to feel overwhelmed and stressed due to their busy work schedules.

“The difference between wellness efforts seen and treated as benefits and implementing them as serious business strategies is a step in the right direction for businesses,” Desai said.

3. Travel can boost personal development

Employees need more than financial compensation and promotion to be emotionally and psychologically satisfied with their work environment. The industry now sees combined travel and leisure, sabbaticals and “workspitality” hotel rooms as professional and personal development strategies worth exploring.

At this time, companies should review their “wellness” programs to ensure they choose their travel suppliers wisely and look for ways to improve staff retention by offering sabbatical travel programs based on the individual’s length of employment.

4. Business trips are a way to illustrate company values

Values ​​are essential for companies; they can communicate them through the sustainability policies, relationships and practices of partners selected by the company. Therefore, choosing to invest in travel partners that reflect company values ​​is an opportunity that travel managers should seize.

“We are seeing more and more companies opting for regenerative travel practices whenever possible. For example, by diversifying their supplier database, making fewer but longer journeys in the face of climate pressure, and opting for electric or rented ground transportation when possible,” says Desai.

As companies continue to experiment with the hybrid working model, they need to get creative to demonstrate their core values ​​and protect their company culture. Whether you’re working remotely or in a hybrid environment, your employees need the ability to communicate face-to-face to keep everyone on track and connected. For this, business travel is more important than ever.

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