‘200K Lunch Club’ Ad Industry Seeks to Raise Funds to Support Flood-Hit Northern Rivers Bundjalung Nation People – Campaign Briefing


Media, marketing and creative industries are encouraged to forgo a lunch, coffee or drink and donate the funds this month to the #200LunchClub to help get food, medical and emergency supplies directly into the hands of First Nations people affected by the Northern River flooding. The initiative is in response to a call for much-needed help from renowned Aboriginal artist Konstantina (resident of Mullumbimby).

UnLtd Good Alumni Ambassadors Emmalee Crellin (Yahoo) and Jade Harley (Kaimera) answered the call by creating a fundraising campaign that advertising can support.

The concept of the #200k Lunch Club is simple. Forgo a lunch, coffee, or drinking session at your desk or outdoors, then donate whatever you would have spent to support the Northern Rivers Flood Recovery effort. Or you can host a lunch and donate as well.

100% of all donations go directly to grassroots fundraising facilitators, the Mullumbimby Neighborhood Centre, which distributes food, medicine, emergency housing and cleaning supplies to over 3,000 people in the Bundjalung Nation , affected by the floods.

The largest donation will secure an exclusive artwork from a renowned contemporary Indigenous artist, Constantineworth over $20,000

Konstantina says, “Rivers in the North, known as the Bundjalung Nation, have been hit hard by record flooding. The entire community was devastated, as were our First Nations people. The flood destroyed two of our largest crowd concentrations, with Cabbage Tree Island Mission declared a demolition area. These people have been told that it could be over 2 years before they have permanent accommodation.

“We have women and children sleeping in tents in backyards flooded with sewage and in some cases more than 20 people surfing on sofas at friends’ houses. The heroes are gone and the recovery effort drags on. We need your help, and we need it now.

Emmalee Crellin and Jade Harley say, “Through our roles as UnLtd Ambassadors for Good, we know that when the advertising industry comes together, the collective power is phenomenal. As an industry, we are blessed to enjoy long lunches where food is plentiful and drinks are flowing. We ask the media and advertising community to pull themselves together, forgo a fancy lunch or dinner and instead donate what they would have spent, to those most affected by the floods.

How to get involved

  1. 1. Host a lunch of any type any day this month
  2. 2. Everyone brings a plate, or you order to the office, home, local park (or you can go out)
  3. 3. Everyone present make a donation the cost of their Friday lunch OR you as a company can donate the “tab” of your regular Friday lunch (or any day) via GoFundMe
  4. 4. You can also donate the cost of your coffee, an after-work wine, or even a full round of office drinks
  5. 5. Take a photo and share it with the community by tagging @200kLunchClub #200kLunchClub

The 200k Lunch Club is proudly supported by impact.com and is the result of a collective effort by contributors across the industry, including impact.comby Adam Furness and Peter Bray, Emmalee Crellin of Yahoo, Jade Harley of Kaimera, Lauren Brown-Babb of That Story, Sue Squillace, CEO of Dentsu Media, Wade James of oOh!; and Emma and Dominic Brook of Musicians Making a Difference (MMAD).


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