April 14, 2022by Will Payne
Virgin Atlantic has launched a new brand and advertising campaign – its first in more than two years since the start of the Covid-19 pandemic.
The campaign will champion the ‘rich individuality’ of airline employees and customers
The campaign was created with newly named advertising agency Lucky Generals and features the end line “seeing the world differently”.
The carrier said the new ads would champion the “rich individuality” of the airline’s employees and customers.
It will feature a 60-second TV ad, which focuses on a group of “charismatic” characters at an airport, as well as print ads consisting of shots of Virgin Atlantic crew and customers, with lines defending their individuality.
Shai Weiss, Managing Director of Virgin Atlantic, said: “At the heart of our business is the understanding that each of our employees can be themselves at work and that they belong.
“They are truly what sets us apart and the reason customers choose to fly with us. We know that the touchpoints that matter most and the experiences that set Virgin Atlantic apart are led by our people and that’s why it was so important that they’re at the heart of this campaign.”