The road to buying a vacation or a trip can be long and complicated. Search ads are an essential part of the digital marketing mix for travel. We ensure that our traveling customers are present at every touchpoint of their potential customer’s journey.
Travel and hospitality brands we work with
Search & Display ads are the perfect channels to find consumers looking for the services and experiences you offer…
The initial moment of inspiration for tourism and business travel can come from a variety of sources, but the next step after that moment almost always involves multiple searches.
Search, combined with display or programmatic advertising, is the ideal opportunity to meet the needs of travelers, whether emotional or functional.
Our PPC team is highly experienced in the most up-to-date ways to drive the right audience to our clients’ websites, while effectively managing spend and maximizing relevant reach in this competitive space.
Travel is international business – and so are we
Whether you already work globally or are looking to expand, we know what it takes to create profitable, effective, multi-channel and multilingual campaigns.
Understanding the competitive challenges faced by marketing departments in the travel and hospitality industry allows us to help you stay ahead of the curve, while addressing the complexities of promoting your brand across borders. .
We combine our specialist knowledge of the travel industry with our expertise in research and display advertising to ensure that your campaigns are best placed to be highly visible in what can be one of the most consumer journeys. complex.
Use the latest technologies to reach travelers
We work with our clients to understand who their customers are and what motivates them. We augment this knowledge in campaign creation using the latest technologies in machine learning (ML) and artificial intelligence (AI) to power bid and budget management, reach the most relevant audiences and get a optimal return on investment.
The topics of privacy control and monitoring represent an additional challenge for digital decision makers in all industries; travel is no exception. Use our expertise to ensure that your campaigns benefit from the maximum available data, while respecting your customers’ right to privacy.
We are experienced in setting up Google Ads Enhanced Conversions which provide Google with more accurate data for advertisers. This data is then used to improve the accuracy of conversion modeling and attribution based on Google data.
”I recommend AccuraCast to anyone who needs an experienced guide to marketing strategy.
Miroslav Rosenberg – Kiwi.com
Ensure trust and consistency with exceptionally well-targeted campaigns
When it comes to travel, tourism and hospitality, the consumer buying journey is fraught with pitfalls. It can last for days or even months as a complex range of factors and motivations such as price and convenience are considered.
Delivering an experience that inspires trust and brings consistency to the user can be achieved through search and display campaigns. With your team, we can hone creativity and messaging that will inspire and delight customers and ultimately drive increased sales.
Stand out using the latest tools and techniques
In a competitive industry, it can be especially difficult to make your airline, hotel, destination or tour stand out. We understand how important it is to focus campaign messaging on what’s unique about your offering and how your brand excels where your competitors lack.
We understand the psyche of travel consumers and how they are driven by emotional and practical needs, sometimes even relative to price. This, combined with the use of the latest technology across advertising platforms, provides the foundation upon which we build remarkably effective campaigns.
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Travel and hospitality plans
Travel Marketing Information