Speedo has launched its first national advertising campaign in over a decade – ‘For All’ to coincide with the reopening of state borders and the return of Australians to the water this summer.
From novice swimmers to Olympians, Speedo is an iconic brand for all types of water activities. The campaign emphasizes Speedo’s relevance to everyone and promotes a new range of sustainable chlorine-resistant fabrics and prints as part of its commitment to be carbon neutral by 2030.
Launching this week in all five Australian state capitals, the campaign created in-house by Speedo with media strategy and buying by independent agency Match & Wood, will run across more than 1,000 OOH sites, with formats including public transport, street furniture and central signs. close to Rebel stores, beaches and recreation areas.
James Hickman, Marketing Manager for Speedo Australia and New Zealand, said: “Speedo is a brand for the whole family and all types of water activities. As Australians head to the beaches, rivers, lakes and pools this summer, we are committed to ensuring that, through continuous innovation, our range meets their needs.
Speedo’s last major offline advertising campaign was in 2010 with former Miss Universe finalist Rachael Finch. Hickman added “we have truly enjoyed working closely with the Match & Wood team, leveraging their considerable media expertise to ensure the brand will be a visible presence in key locations across the country this summer. “
Match & Wood were appointed by Speedo earlier this year, and Managing Director Lyndelle O’Keefe added: “We are delighted to have the opportunity to partner with Speedo, who have a rich Australian heritage and are synonymous with water enthusiasts of all skill levels. The campaign was planned for maximum impact using high traffic OOH sites across the country. »
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