As the global real estate market continues to break its own records, the ‘Nothing Compares’ campaign is representative of Sotheby’s International Realty® the brand’s promise to its customers to consistently deliver a stellar experience.
“Sotheby’s International Realty around the world consistently deliver top-notch service and I am continually inspired by their efforts,” said Brad Nelson, Marketing Director of Sotheby’s International Realty. “This campaign expands our marketing message beyond or we represent the property of How? ‘Or’ What we can help you get there.”
The “Nothing Compares” campaign concept was developed by global experience design agency, Huge, using a digital-first approach to align with the Sotheby’s International Realty the brand’s commitment to technology and innovation. The ad campaign will be available in 16 different languages and can be fully localized by each of the brand’s 1,000 offices.
“This campaign was created with flexibility in mind, as it needed to have an international impact with a digitally-focused audience,” said Bryan Lee, creative director of Huge. “The short brand message will resonate with audiences around the world while also working in social and digital spaces. Our goal was to ensure that ‘Nothing Compares’ could be easily personalized to celebrate architecture and lifestyles. offered in every local community. It’s truly a global campaign in every way.”
“Nothing Compares” will come to life with a global portfolio of media partners across film, digital and print. The video assets will be advertised on Architectural Digest’s Open Door digital series and connected TV ad, meaning the brand will premiere on the streaming platform, YouTube TV. The campaign will also include print ads in Architectural Digest and The New York Times and digital programs with Curbed, Frieze, The Wall Street Journal, The New York TimesFinancial Times, Nikkei, The Australian, Google, Facebook and Instagram.
The announcement follows the brand’s recent announcement 150 billion US dollars success in global sales volume in 2020 and comes at a time when many consumers are redefining “home”.
To find out more about Sotheby’s International Realty, visit www.sothebysrealty.com.
Sotheby’s International Realty
Sotheby’s International Realty was founded in 1976 as a real estate service for the discerning clients of Sotheby’s auction house. Today, the company’s global footprint spans nearly 1,000 offices located in 75 countries and territories around the world, including 45 company-owned brokerage offices in major metropolitan and resort markets. In February 2004, Realogy has entered into a long-term strategic alliance with Sotheby’s, the operator of the auction house. The agreement provided for the licensing of the Sotheby’s International Realty name and the development of a franchise system. The franchise system is made up of a network of affiliates, where each office is independently owned and operated. Sotheby’s International Realty supports its affiliates and agents with a wealth of operational, marketing, recruiting, training and business development resources. Affiliates and agents also benefit from an association with the venerable auction house Sotheby’s, established in 1744. For more information, visit www.sothebysrealty.com.
The affiliate network is operated by Sotheby’s International Realty Affiliates LLC, and the company-owned brokerages are operated by Sotheby’s International Realty, Inc. Both entities are subsidiaries of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. Sotheby’s International Realty Affiliates LLC and Sotheby’s International Realty, Inc. fully support the principles of the Fair Housing Act and the Equal Opportunity Act.
Senior Manager, Public Relations and Communications
Sotheby’s International Realty
SOURCESotheby’s International Realty