Designed by BBC Creative, the new campaign – which includes a series of posters featuring photographs by Davey and a film directed by John Dower – aims to highlight how the London-based soap has infiltrated the hearts of people across the Kingdom. -United.
To do this, the team paired group portraits of Walford characters with images of real people. Davey’s ability to capture naturalistic scenes while elevating them with a painterly use of light is a perfect fit for the campaign, where photos featuring the show’s cast blend seamlessly with those of real-life communities.
All images offer a sense of drama and hidden narratives. “It was exciting to bring to life what makes EastEnders so special and to meet the many different people across the UK who share the same spirit,” said Susan Ayton, Creative Director at BBC Creative.
The campaign launched in August on TV, social media, outdoor and radio to coincide with a dramatic start to September in the series, with the return of longtime character Janine Butcher among many others. scenarios.