Sidecar Releases Online Advertising Industry Benchmarks for 2021
PHILADELPHIA CREAM, April 20, 2021 /PRNewswire/ — The global pandemic has led to a dramatic…
The ad industry is expected to make a major comeback on COVID
Data: GroupM; Graphic: Will Chase/AxiosThe advertising industry, plagued by pandemic-induced budget cuts last year, is…
‘A Judgment For The Advertising Industry’: The Death Of Third-Party Tracking Opens Up New Opportunities For Retailers
A new era of advertising is taking shape. Driven by growing consumer concern about how…
How Covid-19 Changed the Advertising Industry
Times Square in New York.Angela Weiss | AFP | Getty ImagesAround this time last year,…
Does the advertising industry have a problem with modern slavery?
Whenever there’s a conversation with purchasing about modern slavery law, there’s a general consensus that…
Advertising Agency of the Year 2020: Goodby Silverstein & Partners
Gold: Goodby Silverstein & PartnersJeff Goodby and Rich Silverstein have achieved iconic status in the…
Destination DC and Events DC issue RFP for salvage ad campaign
WASHINGTON, February 5, 2021 /PRNewswire/ — Destination DC (DDC), the official destination marketing organization for…
Craig Jacobs named SA’s first recipient of the Fashion Innovation Award
The sustainability pioneer is recognized for his work as the founder of eco-conscious brand Fundudzi…
Winners and losers in the advertising industry in 2020
2020 was the most crushing year for the ad industry since the 2008 recession. On…
Diversity in the advertising industry requires agency collaboration
The advertising industry works on the front lines of conversations about COVID-19, racial injustice and…
The 5 Steps to Selecting the Best Advertising Agency for Your Business
Opinions expressed by Contractor the contributors are theirs. If you invest money in marketing campaigns,…
The South African advertising industry still has a long way to go
The recent heckling of the Clicks hair campaign reminds us that every once in a…
Distribution of the impact of the coronavirus on the advertising industry
The coronavirus pandemic has upended the advertising industry, as well as other parts of the…
London ad campaign outperforms other agencies in new Populus poll
In a pre and post Populus survey of UK ad agency awareness of over 2,000…
How the Ad Industry Makes Fossil Fuels Sexy
It’s time to wake up. On the Global Day of Climate Action, VICE Media Group…
Battery & LA Clippers Ad Campaign Named Finalist at ThinkLA Awards for Effectiveness
LOS ANGELES, September 3, 2020 /PRNewswire/ — Battery, the Los Angeles-based creative advertising agency known…
How COVID-19 Affected the CEE Advertising Industry: Admixer Stock Survey Results
In June, the independent advertising technology company mixer surveyed ad technology vendors, brands, advertisers and…
Stop pretending: the advertising industry is stressed, depressed and anxious
Thinkstock A major study reports little change in mental health status in the media industry…
Samsung launches first in-game programmatic advertising campaign in partnership with Adgage and Anzu
In honor of the new Samsung A51, Samsung and Starcom have launched their first in-game…
SKIPPY® Peanut Butter Team Announces New Advertising Campaign
“More than ever, we realize that sometimes all you need is a little break or…
An Insider’s Guide to Finding the Right Advertising Agency
Often, in-house marketing teams are tasked with finding a new ad agency partner to help…
Advertising Agency of the Year 2019: Adam & Eve/DDB
While the diversity of Adam & Eve/DDB’s clientele allows it to showcase its best work,…
StrawberryFrog teams up with Truist on Bold, a new ad campaign to launch for the big game in Miami
Creative agency StrawberryFrog has teamed up with Charlotte-based Truist Financial Corporation (TFC) to launch its…
Head of advertising agency 2019: Devika Bulchandani
Devika Bulchandani, President of McCann New York, the main office of the McCann Worldgroup global…
Advertising Agency of the Year 2019: Wieden+Kennedy
In 2019, the agency went from being a creative place with advertising to being a…
The ad industry has a problem: people hate ads
In the pre-digital era, ad agencies were ruled by swaggering creative directors who gorged themselves…
Shopkick Launches TV Ad Campaign With Minneapolis-Based Agency Marketing Architects
MINNEAPOLIS–(BUSINESS WIRE)–Shopkick, a leading shopping rewards app, makes its national TV debut with the launch…
“The ad industry is a relentless daily life”: why agencies should unionize
“Once the first agency gets unionized, it becomes easier for everyone,” a strategist wrote on…
Buddig Launches National “Lunchtime Anytime” Advertising Campaign
Titled “Lunchtime Anytime”, the new campaign approach allows Buddig to hyper-target consumers based on their…
South Africa Advertising Industry Report 2018
DUBLIN, July 17, 2018 /PRNewswire/ — the “The advertising industry in South Africa 2018” report…
Why the ad industry believes Facebook is invincible
Facebook’s business is nearly 100% driven by advertising. SummerEven with all the negativity swirling around…
New ad campaign shows how EY’s better-connected consultants are guiding clients through the era of transformation
NEW YORK, October 10, 2017 /PRNewswire/ — Today, Ernst & Young LLP is launching a…
Here’s why the advertising industry needs to change
It’s time to bypass the advertising industry. This industry is stuck with shady inventory and…
South African Authorities Decide ‘100% Black Owned Advertising Agency’ Campaign Isn’t Racist
Here is an unusual story from South Africa. It seems that an anonymous citizen of…
Fighting For Talent – What’s the answer to the ad industry’s recruiting woes?
It is a truism that an agency is nothing more than its employees. With few…
Five ways the ad industry is about to transform
Technology has brought enormous changes to the advertising industry, changes that would have been inconceivable…