Nano Interactivethe leading advertising technology platform specializing in targeting without personal identifiers, today announced the appointment of Iain Jacob as Independent Non-Executive Chairman, advertising industry veteran and former EMEA CEO of Publicis Media.
Jacob joins Nano as independent non-executive chairman, helping the board, CEO and management team move the company forward. His role will be to ensure that Nano Interactive leverages the lead and competitive advantage it has gained growing its innovative, market-leading technology to become a global leader in personal and non-identity targeting.
Nano has developed technology solutions to enable advertisers to leverage next-generation contextual targeting, a solution powered by machine learning that understands the underlying meaning and sentiment of a particular page combined with multiple live signals. Thus, data-driven marketing is enabled in a completely privacy-centric and non-identifiable manner, protecting the end user while improving campaign effectiveness.
Iain Jacob is a well-known heavyweight in the advertising industry. Former CEO EMEA of Publicis Media and previously CEO EMEA of Starcom Mediavest Group, Jacob is currently Chairman of online measurement body UKOM. UKOM has built a solid reputation for creating and managing a credible industry standard for online audience measurement, reflecting Jacob’s long-term commitment to delivering impactful results for advertisers in the space. in line.
Jacob joins Nano with a wealth of experience at the board level of several major advertising companies. Jacob is a member of the advisory board of digital advertising company LoopMe as well as chairman of the board of directors of advertising technology company Inskin and video content creation and production company Wooshii. His business development experience in Europe and the United States will allow him to apply his knowledge to Nano as it scales globally.
Carl White, Co-Founder and CEO of Nano Interactive, said, “We are thrilled to have Iain join us. He has a very impressive track record in the advertising industry with a significant track record that has contributed to the success and innovation of ad tech companies looking to scale. Iain’s appointment comes at a pivotal time for Nano as we embark on an exciting period of global expansion and his guidance will be invaluable in achieving this.
Iain Jacob, President of Nano Interactive, said: “The digital advertising industry is currently undergoing a seismic shift as we seek alternatives to third-party cookie tracking. Nano Interactive is at the forefront of this change and its business model, which prides itself on being completely identityless, is uniquely positioned to lead the industry into a more privacy-driven and user-centric future. I look forward to joining the team at this exciting time for Nano and helping move the company forward to leverage its scalable advertising solution. »