Martin Agency Named Best Advertising Agency in the United States for Second Consecutive Year | Economic news


Adweek noted that Martin’s agency revenue grew 15% this year across new and existing clients, after growing 30% in 2020. The agency also landed new clients in 2021, including Terminix, Snapchat , Coinbase, Busch Light and Sabra Dipping.

The agency’s revenue has grown 47% in three years, Cavallo said.

Martin received the highest honor in 2009, 2020 and this year for different reasons, she said. In 2009, it was due to significant growth after taking over accounts for Walmart, Pizza Hut, Johnson & Johnson and Kraft. Last year, the agency pivoted during the pandemic.

“And then this year, it was really the caliber of work,” Cavallo said. “All we heard was that the work we created was just superior for the competitive set we were in.”

Danny Robinson, the agency’s creative director, said the recognition was not for certain ad campaigns, but for the caliber of work across the board.

“A lot of times agencies win because they have one or two accounts where they do great work and groundbreaking work, but we’ve done work for the majority of our clients who have been successful for their business and recognized for their craft. and that’s how we won this year,” said Robinson, who became the first black to serve as creative director in the Richmond-based ad outlet’s 55-year history when he was appointed to this position last year.


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