isern serra designs an oasis workspace for an advertising agency barcelona


a fun workspace for a creative team

interior decorator will be tightened presents its latest project carried out in barcelona, ​​the new offices of the spanish advertising agency fuego camina conmigo. while the space primarily serves as an office, it is also the furniture design studio’s showroom SANCAL. at the end of the project, the designer notes that the space “marks the DNA of the company”, and that it “surprises and leaves no one indifferent and always seeks the added value of creativity”.

at the versatile workspace in barcelona, ​​geometric shapes take center stage. the bold, circular cuts and stackable volumes evoke a playful atmosphere and encourage the creativity of design-conscious clients.

images of salva lopez | @salvalopez

renovation by isern serra

workspace by will be tightened (see more here) consists of the renovation of the third floor of a building in the industrial district of gracia in barcelona. the space occupies a rectangular plan and is defined by its intricate structural details, preserved architectural elements, and windows on three facades.

to meet the needs of the advertising team of fuego road conmigo (see more here), the space includes spaces dedicated to meeting rooms, a kitchen, bathrooms and storage. the so-called “agora area”, is to be used for informal meetings and calls, presentations and temporary exhibitions. finally, a permanent work area can accommodate forty-four people.

isern serra barcelona

the sculptural micro-speakers occupy an open plan

during the renovation, isern serra sought to create an open and dynamic space, moving away from the glass walls typical of offices. instead of a cloistered state, the closed areas in the barcelona workspace take shape as moments of “micro architecture” that interact and generate a sculptural passage. circular openings are dug to form doors and windows, allowing light to circulate and evoking a world of art and creation. the designer notes: ‘each module is thought of as a small sculpture, which is at the same time linked to the composition of the other pieces.’

isern serra barcelona

meeting spaces

after digging out the partitions area, the space was divided into three sections. the first zone — with storage, bathrooms and meeting rooms — best shows the idea of ​​micro architecture. to emphasize the sculptural concept, each module has a distinct height, length and width.

there are five different meeting rooms. a large room for twelve people and four more private. the openings and windows in each room optimize the amount of light that enters. when viewed as a whole, the pieces offer a unique perspective of space, creating a dynamic intervention. the different heights not only emphasize the height of the architecture, but also make the existing unique metal beams visible. the furniture in each room is carefully chosen with the spanish furniture brand sancal. with a neutral color palette that complements the space, environment and client.

a series of smaller spaces are organized for “quick calls”. here, the team carefully curates the lighting to evoke an illuminated space artistically inspired by james turrell.

isern serra barcelona

the kitchen

the kitchen is also a multipurpose space, with a capacity of thirty people, which can also be used as a training room. with three large custom tables, made by ‘fusteria vidal’, with rounded edges on the base of the table. the stool seated in space, is another sancal piece. with a matt black structural base and natural wood seat, to complete the space. a fully equipped space, conducive to relaxation, which can also be transformed into an impromptu meeting room.

the entrance to the kitchen is marked by a large circular opening, with sliding glass doors. the color scheme remains white like the rest of the space. including white tile countertops and cabinet finishing. with a detailed curved handle that mirrors the architectural curves of the rest of the space.

isern serra barcelona

the agora

the agora is by far the most versatile space in the project. two large movable metal steps structure the space. small islands are generated in the space, thanks to the use of colored circular carpets that bring together sofas, a table and other furniture by sancal. hold impromptu meetings. each island is treated with a distinct color palette, and the fabrics chosen for each rug match the assigned tones.

the last space is the most private, with four large custom-made tables by ‘fusteria vidal.’ each table with a capacity of eleven people. the table continues the sculptural concept of space. composed of the white top, with a circular detail at the ends of the tables, supported by glass blocks.


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