HENDERSON, NV, March 31, 2022 (GLOBE NEWSWIRE) — via NewMediaWire – Grove, Inc. (NASDAQ: GRVI), a global health and wellness innovator, announces the initial launch of a campaign to poster in 3 major cities nationwide aimed at generating bid traffic and awareness of Upexi, the company’s Amazon brand aggregator.
The outdoor ad campaign will launch in early April in Boston, Dallas and Los Angeles, aiming to rack up more than 40 million impressions over the next few months.
Since launching Upexi, its wholly-owned division to acquire promising businesses from Amazon and e-commerce, in October 2021, Grove Inc.’s daily submissions have increased in volume. The number of applicants and the quality of many companies has been encouraging for management to see and validate the resources being spent to grow this vertical. The company’s first acquisition of VitaMedica has seen substantial growth in Amazon FBA, and with new products in the pipeline for VitaMedica, the company remains confident in the continued growth of the brand.
Grove Inc. has yet to announce any new acquisitions, but the branding and advertising campaign is important to Upexi’s future success.
CEO Allan Marshall said, “The initial launch of branding and advertising is capital well spent. Grove has always been focused on profit and growth and we are always willing to spend where it helps promote higher future growth. On acquisitions, we remain patient and diligent with the acquisition process, but seek to make brands acquired by Upexi, Amazon and Ecommerce the cornerstone of our growth going forward.
About Grove, Inc.
Grove, Inc. is a global hemp, health and wellness innovator. The company owns an array of in-house brands and operates across multiple verticals, including SaaS programmatic advertising technology and a wholly-owned division dedicated to acquiring high-growth e-commerce brands. The company sells to numerous consumer markets, including the botanical, beauty, pet care and functional food industries. It seeks to capitalize on an emerging global trend in selling consumer products through Amazon and e-commerce.
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