Global OOH Digital Advertising Industry to 2027

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DUBLIN, February 28, 2022 /PRNewswire/ — The “OOH Digital Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunities and Forecast 2022-2027” report has been added to from ResearchAndMarkets.com offer.

The global digital outdoor advertising market reached a value of US$14.8 billion in 2021. Looking ahead, the publisher expects the market to reach 33 billion US dollars by 2027, posting a CAGR of 13.41% over the period 2022-2027.

Keeping in mind the uncertainties of COVID-19, we continuously monitor and assess the direct and indirect influence of the pandemic on the various end-use industries. This information is included in the report as a major market contributor.

Digital outdoor advertising (OOH) refers to a dynamic communication medium displayed on digital signage. These advertisements are typically installed at airports, train stations, bus shelters, medical waiting rooms, shopping malls, retail stores, cinemas, and on major roads. With increasing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content to target specific demographic groups. This has led to the expansion of digital and internet-based advertising platforms across the world. As a result, these advertisements are increasingly adopted by manufacturers to promote their products in the market.

In recent years, technological advancements, such as improved IoT connectivity, near-field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent, and real-time content. With the development of infrastructure and an increasing number of shopping complexes and malls, the number of people spending time outdoors has increased. As a result, businesses are focusing on adopting digital OOH advertising as an advertising platform to help them reach wider audiences. Additionally, the popularity of digital billboards has also increased, catalyzed by their ability to engage audiences effectively. Additionally, the cost of digital ads has also decreased over the past few years, increasing their affordability in organizations of all sizes.

Competitive Landscape:

The report has also analyzed the competitive landscape of the market with some of the major players being APG – SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.

Key questions answered by this report
1. What is the impact of COVID-19 on the global OOH digital advertising market?
2. What will be the outlook for the OOH Digital Advertising Market over the forecast period (2022-2027)?
3. What are the key drivers of the global OOH digital advertising market?
4. What are the major trends in the global OOH digital advertising market?
5. What is the global digital OOH advertising market split by format type?
6. What is the global digital OOH advertising market split by application?
7. What is the global digital OOH advertising market split by end user?
8. What are the major regions of the global OOH digital advertising market?
9. Who are the major players in the OOH digital advertising industry?

Main topics covered:

1 Preface

2 Scope and methodology

3 Executive Summary

4 Presentation
4.1 Overview
4.2 Key Industry Trends

5 Global Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakdown by Format Type
5.5 Market Breakdown by Application
5.6 Market Breakdown by End User
5.7 Market Breakdown by Region
5.8 Market Forecast

6 Market Breakdown by Format Type
6.1 Digital billboards
6.1.1 Market trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market trends
6.4.2 Market Forecast

7 Market Breakdown by Application
7.1 Exterior
7.1.1 Market trends
7.1.2 Market Forecast
7.2 Interior
7.2.1 Market trends
7.2.2 Market Forecast

8 Market Breakdown by End User
8.1 Retail
8.1.1 Market trends
8.1.2 Market Forecast
8.2 Leisure
8.2.1 Market trends
8.2.2 Market Forecast
8.3 Bank
8.3.1 Market trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market trends
8.6.2 Market Forecast

9 Market Breakdown by Region

10 SWOT Analysis

11 Value chain analysis

12 Analysis of the five forces of carriers

13 Price Analysis

14 Competitive Landscape
14.1 Market structure
14.2 Major Players
14.3 Profiles of Key Players
14.3.1 APG – SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stereo

For more information on this report, visit https://www.researchandmarkets.com/r/lfltw1

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Research and Markets
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