Cleartrip’s latest advertising campaign encourages travelers to stop dreaming of traveling and start planning their trip

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  • As consumers have started traveling again, conversations around the new variant have dampened enthusiasm, adding to the hassle of planning a trip.
  • Cleartrip has a clear solution to this problem.

Cleartrip, an online travel agency, has launched its latest advertising campaign. Cleartrip’s campaign reflects the brand as the most flexible travel partner for consumers in times of uncertainty, building on flagship customer-centric products including EzCancel and Flexifly, which support travel uncertainties. trip planning.

As consumers have started traveling again, conversations around the new variant have dampened enthusiasm, adding to the hassle of planning a trip.

Based on this key insights, the latest campaign highlights unique product offerings like EzCancel offering 100% refunds on cancellations and Flexifly allowing consumers to easily change their plans, taking into account the uncertainties around scheduling. travel and helping consumers make their travel choices with confidence.

While canceling or postponing travel plans have until now been costly choices, Cleartrip, through its latest campaign, is letting consumers know that these options are readily and cost-effectively available to them when they book travel plans through the platform.

With Cleartrip’s first flagship product, EzCancel offers 100% refunds on flight cancellations with no hidden fees. Launched with the idea of ​​”Book abhi and Cancel kabhi Bhi”, the offer makes travel plans truly flexible. The second, Flexifly, gives travelers the freedom to change the date and time of their trip and change flights between airlines without any hefty penalties. The solution starts at INR 149, giving consumers the freedom to “Book abhi, travel kabhi bhi”.

Kunal Dubey, Chief Marketing Officer of Cleartrip, said, “With consumer sentiment at its peak during the holiday season, we also expect travel aspirations to rise. In its bid to be the most people-centric travel brand, Cleartrip has launched features that take the guesswork out of the prospect of booking travel plans to create a flexible environment in which possibilities thrive. The latest campaign celebrates that excitement of vacation planning while diminishing the ifs and buts. We are confident that this ad campaign will resonate with travelers and give them the confidence to book their vacation plan worry-free!

Speaking of campaign, Sagar Kapoorcreative director, Lowe Lintas said: “Cancelling or postponing a vacation or trip can be a time-consuming and often expensive affair. This is what keeps people from planning and booking in advance. And that’s where Cleartrip features like EzCancel and Flexifly come in – giving travelers the ability to plan their trip with peace of mind. So we designed a campaign that revived all the joys of travel planning and negated all the pains and uncertainties associated with it. The cast added charm and credibility to the stories. And the treatment drove home the point – don’t just dream of the trip, start planning it.

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