LOS ANGELES, September 3, 2020 /PRNewswire/ — Battery, the Los Angeles-based creative advertising agency known for its compelling work in entertainment, gaming and consumer goods, has been named a 2020 ThinkLA Awards finalist in the Advertising Achievement Award category. for its integrated marketing campaign for the LA Clippers 2019 – 2020 NBA season.
The Clippers have bravely put in the work to earn the respect of fans around the world, coming to terms with groundbreaking investments in the team, more Los Angeles community, innovative technologies and gaming experience.
The Clippers style of basketball is tough, driven and built on relentless conviction, as evidenced by the 2018-19 season. Battery set out to highlight these admirable traits by creating a TVC/Digital Film campaign for the 19-20 season aimed at building momentum for this movement and connecting Clipper Nation, Angelenos and fans nationwide to the basketball brand. -ball of the Clippers, and what it means to be an authentic representative of Los Angeles Culture.
Battery sought to leverage a black-and-white film aesthetic that reflected the LA Clippers’ grit, sophistication, and deeply human and emotional connection to the city of LA. In the colorful LA landscape, the black and white approach was intentional in that we wanted it to stand out and resonate with the community.
“We wanted to kick off the season big with a campaign that communicated who we are, what we stand for and how we play, driven by the same values of restlessness, grid and relentless optimism that define the people who make up this great city,” said Matt Paid, Vice President of Marketing for the LA Clippers. “Battery has brought our vision to life in a way that has created momentum in Los Angeles and beyond.”
ABOUT THE BATTERY
Battery’s mission is to create brand impact with work that can’t be ignored. The company has been awarded “Small Agency of the Year” three times by Advertising Age and in 2019 Havas took a stake in Battery. We operate in 5 offices creating campaigns for forward thinking clients including Epic Games, Netflix, Activision, Royal Bank of Canada and the LA Clippers. For more information, visit batteryagency.com.
A nonprofit, mutually beneficial 501(c)(6) trade association, ThinkLA was born in 2006 to promote Los Angeles as a global center for creative thinking and innovation in marketing and media and to attract more customers and talent in the region. ThinkLA’s mission is to connect and inspire the Southern California marketing community. Our goal is to facilitate business growth and promote the intellectual infrastructure of creativity. We bring creators, buyers, and sellers together and help our members stay ahead of the game and thrive in the rapidly changing advertising ecosystem.
ABOUT LA CLIPPERS
Led by the President Steve Ballmer, the LA Clippers in 2019-20 are entering the franchise’s 50th season, after eight consecutive winning seasons and seven playoff appearances over the past eight years. The head coach Doc Riversthe winningest head coach in franchise history, compiled the 5th best record in the NBA during his time in Los Angeles. The Clippers are committed to the city of Los Angeles and through the LA Clippers Foundation, providing resources and opportunities that make a positive difference toward equal opportunity for young people in Southern California. Visit the Clippers online at www.clippers.com or follow them on social media @LAClippers.