ArtScan brings Ellerman House’s art collection to life

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Nestled in the heart of the city’s exclusive Bantry Bay is Ellerman House, one of South Africa’s oldest and most exclusive hotels, distinguished by its spectacular location between the iconic Lion’s Head and the ‘Atlantic Ocean.

For travelers, the former Edwardian mansion which dates back to 1906 represents much of the best that Cape Town has to offer, and while today’s Ellerman House is careful not to lose sight of its origins, the reinvention and innovation remain key criteria for an establishment which opened its doors to the public in 1992.

Reinvention and innovation remain key criteria for Ellerman House

Nowhere is this more evident than with the Ellerman House art collection, amassed over 30 years and showcasing modern South African masterpieces alongside works by up-and-coming local artists.

“The Ellerman House art collection is a South African collection like no other and expresses the true character of our land, our people and our unique South African heritage,” says Nicolene Enslin, Marketing Manager of Ellerman House.

“As the majority of our clients live overseas, a client may find a fascinating piece of art during their stay, but may not know the artist or the story around that specific piece of art.

“ArtScan helps our guests discover the artist’s journey, their works, and the meaning of the specific artwork.”

Using the ArtScan app, guests can scan the artwork on display with a mobile phone – unlocking a written or audio biography of the specific artwork and artist – giving guests their own private art tour – just by scanning.

At any time in the future, guests can relive the experience by visiting their scan history in the app, which stores a digital representation of the artwork and links to find out more.

Guests can relive the experience by visiting their scan history in the app

“The wonderful thing about ArtScan is that you don’t even have to be an art connoisseur,” Enslin continues. “But when you fall in love with a piece, you can instantly have the information at your fingertips and enrich your knowledge and deeper understanding of both the artist and the art. ArtScan really brings the piece to life. for all, new and old art lovers.

Publisher’s Toolbox and the ArtScan team will partner with more galleries in 2022 to enable the digitization of art collections – part of PT’s mission to digitally accelerate the art industry.

Are you an art gallery or an educational institution that wants to bring your art collection to life and offer a digital surprise to your guests? Learn more about Art Scan.

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