LONDON, November 3, 2021 /PRNewswire/ — Clear Ads provides valuable resources on its website to Amazon businesses looking to maximize sales and profitability. The world-renowned Amazon DSP Program PPC advertising agency recently added a blog post that shares their thoughts on what to do and the importance of creating an Amazon review profile.
Read the full Amazon PPC campaign blog post at https://clearadsagency.com/how-to-build-your-amazon-review-profile/.
Clear Ads says, “There’s one critical aspect of Amazon’s success that many sellers overlook, and that’s building — and maintaining — a strong review profile.” Reviews are one of the most important factors influencing the decision stage during the consumer buying journey. The company cites a statistic from US software company Power Reviews which estimates that an increase from zero reviews to one review can increase the likelihood of conversion by up to 65%.
Reviews also prove to be equally vital for the seller. “Customer reviews are an extremely valuable form of feedback, allowing retailers to conduct in-depth sentiment analysis and tailor their approach as needed to engage customers,” says the Amazon PPC agency. An increase in the number of retailers turning to online operations creates an incredibly competitive market where reviews can instantly be the main differentiator between products with similar features, functionality and price.
Following an investigation launched by the Financial Times into suspicious activity regarding enabling or facilitating fake reviews, Amazon is now taking a very strict approach to product reviews. However, Clear Ads outlines some of the most effective ways to build a strong product review profile on Amazon that are easy to implement:
- Generate reviews organically.
- Ask for reviews.
- Offer an incentive.
- Select products for the Early Reviewer Program.
- Sign up for Amazon Vine.
And when it comes to dealing with any bad reviews that might come your way, Clear Ads suggests, “Accept them. Bad reviews are an opportunity to learn. It’s also an opportunity to demonstrate your commitment to providing a great experience. of purchase to your customers.”
For more information on Amazon’s advertising business, please visit the official Clear Ads website at https://clearadsagency.com/.
About Clear Ads
Clear Ads is an Amazon and Google focused paid advertising agency for small and medium businesses worldwide.
Name of the contact: George Meressa
Contact email: [email protected]
SOURCE Clear Announcements