Advertising industry commits to new food and drink code and guide to meet government’s advertising targets for children


The Code for Responsible Food and Beverage Advertising to Children (“Food and Beverage Advertising Code”) will be administered by Advertising Standards Canada, which will implement preclearance services under this Code. and a compliance and complaints reporting mechanism. The new code and guide will govern all food and beverage advertising across Canada on any medium. It meets or exceeds the latest Health Canada recommendations published in December 2018.

“The industry has worked over the past two years in collaboration with the federal government and a diverse community of stakeholders to achieve the common goal of a comprehensive and workable regime to govern advertising in Canada that protects children,” said Ron Lund, President and CEO of the Association of Canadian Advertisers. “Building on the excellent groundwork of Health Canada, I am pleased to announce, on behalf of four leading industry associations, a commitment to comply with this new code to help them achieve one of their top priorities.

“Industry has always supported the government’s objectives on this issue. We are proud to take this important and significant step to make it a national standard,” added Ron.

Food and Beverage Advertising Code is backed by a coalition of industry leaders ready for implementation, with their members compliant by summer 2023.

Learn more:

Code for Responsible Food and Beverage Advertising to Children

Guide for Responsible Food and Beverage Advertising to Children

Backgrounder from Advertising Standards Canada on the administration of the Codeincluding preclearance service and reports

Association of Canadian Advertisers

The Association of Canadian Advertisers (ACA) is the indispensable advocate and thought leader for Canadian marketers, and champion of a transparent and accountable marketplace. A national non-profit association, it speaks on behalf of more than 200 companies and divisions.

Canadian Beverage Association

The Canadian Beverage Association (CBA) is the national voice of the refreshment beverage industry – the companies that manufacture, package and distribute the majority of non-alcoholic and non-dairy beverages in the Canadian market. CBA members employ 20,000 Canadians in more than 200 manufacturing, distribution and office facilities located in every province, and are industry leaders in the areas of responsible marketing, education in matter of calories and environmental stewardship.

Food, Health and Consumer Products of Canada

Food, health and consumer products Canada (FHCP) is the voice of from Canada largest manufacturing employer. The food, health and consumer products sector employs more than 350,000 Canadians in businesses of all sizes that manufacture and distribute safe, high-quality products that are at the heart of healthy homes, healthy communities and of a healthy environment. Canada. Visit and to learn more.

Canadian Restaurants

Restaurants Canada is a national non-profit association that advances the potential of from Canada diverse and vibrant restaurant industry through membership programs, research, advocacy, resources and events. Before the start of the COVID-19 pandemic, from Canada the catering industry was a $95 billion industry, directly employing 1.2 million people, providing from Canada first source of first jobs and daily service to 22 million customers across the country. The industry has since lost hundreds of thousands of jobs and billions in sales due to the impacts of COVID-19.

SOURCE Association of Canadian Advertisers

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