Ad agency reveals plan to inspire Lionel Messi and Argentina at World Cup

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An advertising agency had a particular idea linked to Diego Maradona to inspire Lionel Messi and his Argentine teammates to World Cup glory.

The 2022 FIFA World Cup in Qatar could potentially be Messi’s last chance to cap off a glorious career with a World Cup trophy. Argentina pulled out of the 2018 World Cup at the hands of eventual champions France in the Round of 16. They previously lost the 2014 FIFA World Cup final to Germany.

According to ESPN, an advertising agency in conjunction with a PR company want Maradona’s heart to be transported with the Argentina team in Qatar. The heart of the Argentine legend is kept at the Pathological Anatomy Department of the Buenos Aires Police, in La Plata. He was removed for analysis by coroners as part of the autopsy.

Like @Argentina finish their @Fifa World Cup qualifying campaign, coach Lionel Scaloni is already looking to the future by calling up a host of players who are still playing in the youth teams. But former master Lionel Messi has undoubtedly always taken center stage. #WCQ https://t.co/eMmaXDsHzv

The bizarre move was brainstormed by advertising agency Bombay and a Buenos Aires-based PR firm known as SBO. The former company is based in Argentina, Mexico and the United States.

Bombay executive Javier Mentasti is reportedly awaiting a response from Maradona’s family and the Argentine FA regarding the proposal. The two companies jointly released the following statement:

“We want to fulfill what we think is his wish. We want Maradona’s heart to travel with the national team in Qatar. To travel with them, to be in the [training] camp, in a room, on the bus, in the locker room, on the pitch and God and Diego willing, seven games later, next to the long-awaited cup. It’s our dream, and we want it to be everyone’s dream from today.”

Lionel Messi’s last chance for the 2022 FIFA World Cup?

Lionel Messi has a very strong argument for being considered the greatest footballer of all time. The Argentine is arguably the most magical footballer ever and has won every trophy imaginable at club level. However, many football fans often claim that he cannot be considered the greatest just because he never won the FIFA World Cup.

Messi came close to the 2014 FIFA World Cup and was the man of the tournament. The World Cup exit was followed by the disappointing Copa America final against Chile two years later. As a result, Lionel Messi had announced his retirement but ultimately opted to return.

There’s no doubt that at 34, this is Lionel Messi’s last chance to lift the team to the trophy. He can’t be expected to continue another four years at the top level, with last season already showing signs of slowing down. At club level, Messi has had better seasons.

Paris Saint Germain’s exit from the Champions League at the hands of Real Madrid was arguably their worst defeat, simply because of the difference in quality between the two teams. With several big contenders set to rival Argentina at the World Cup, Messi will need to be at his best if his country is to win its first World Cup since 1986.


Edited by Akshay Saraswat

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